Adaptive Path

About

Adaptive Path helps organizations develop product concepts through experience strategy and deliver on those concepts through experience design. In the fall of 2000, as the bubble was bursting, Peter Merholz sent an email to the future co-founders of Adaptive Path. He was thinking of striking out on his own but didn’t want to go solo. And he wanted to focus exclusively on user experience problems. Despite the chaos of the market, it was clear there was a demand for user experience services. Were they interested in joining forces? A few months later in March of 2001, probably the worst time to start a business, Adaptive Path was launched at SXSW on the rooftop of the old Waterloo Brewing Company. From the very beginning, the company has worked with recognizable brands on hairy problems. NPR and PeopleSoft were the first two Adaptive Path clients. Other early clients include Intel, UN Relief Web, PBS, and Wells Fargo. It was important to the founders to approach client work different

Investment Focus

Location

San Francisco, US