About
Alberto Horihuela is co-founder and chief marketing officer of fuboTV, the sports-focused live TV streaming platform that's redefining the way cord cutters view live sports, news and entertainment. As CMO, he is responsible for driving the company’s overall marketing vision, from brand positioning to subscriber acquisition, engagement and retention. Horihuela oversees a growing marketing team that utilizes a mix of best-in-class activities, ranging from digital marketing to TV, radio, print, and direct mail, along with an integrated communications strategy that includes social media, public relations and advertising. Through these collective efforts, the company – which successfully launched as a streaming soccer service in January 2015 – has evolved into a growing, leading virtual MVPD with over 315,000 customers as of December 2019. In April 2020, fuboTV merged with FaceBank Group, Inc. to create a leading digital entertainment company. Prior to co-founding fuboTV, Horihuela was he
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- New York, US
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