Alejandro Irarragorri Santos

About

Alejandro Irarragorri is a Mexican entrepreneur and visionary leader in the global sports industry, best known as the founder and executive president of Orlegi Sports, a comprehensive sports management group operating across Mexico and Spain. With a career defined by innovation, strategic thinking, and people-centric leadership, Irarragorri has built a distinctive model that fuses athletic excellence with social impact, institutional development, and long-term value creation. Irarragorri began his transformation of the industry with Club Santos Laguna, turning it into a reference point for operational discipline, community integration, and sustainability within Latin American football. Under his leadership, Santos became what Irarragorri defines as a “standard-bearer of the Comarca”, symbolizing not just competitive success but a commitment to regional identity, education, and values-based leadership. In 2013, he founded Orlegi Sports with the goal of creating a vertically integrated

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