About
Alex is a self-made entrepreneur with a huge breadth of experience in everything from marketing to sales to CEO roles from small start-ups to blue chips. He has established and owned advertising companies, consulting firms, clothing brands, sports brands, fire extinguisher manufacturers, pubs, restaurants, property development companies, cinemas, printing firms, but nothing has ever given him the same joy as being in Information Technology. He originally started his career as a developer with Siemens Plessey, but soon decided to start his first company, which introduced back of receipt advertising to the UK. The company was sold in 1995 after securing contracts with McDonalds, KFC and other blue chip firms. He later became the Director at Asset Control, helping to build and sell the company to Fidelity Investments in 2007.
Position in the VCSift Database
- • 3,360 investors hold the CEO role in VCSift. Alex Rich is one of them.
- • 13 investors are based in Gold Coast, Queensland, Australia.
Data sourced from 410,343 investor profiles. Updated June 2026.
Investment Focus
- Location
- Gold Coast, Australia
Contact Information
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