Alexander M. Bennouna

About

Alexander Mehdi Bennouna is an entrepreneur, CEO & co-founder of DecideAndAct (d&a) a Swiss watch brand focused on crafting responsible products. He is the former CEO of Victorinox Swiss Army Watch and Sales Vice President at the Swatch Group and counts 25 years of experience in the swiss watch industry. Alexander is passionate about history and a post-graduate in political studies and anthropology. His strong sense of justice and concern for climate change, brought him to focus on building a responsible business model based on a sustainable value chain that places people in its heart. His new startup: DecideAndAct Ltd.

Investment Focus

Location

Neuchatel, Switzerland