Alyssa Pfennig

About

Alyssa Pfennig is a strategic marketing and growth advisor who partners with CEOs and founders to lead brands through pivotal stages of expansion and transformation. As CEO of Hekate Strategies, Alyssa offers Fractional CMO leadership and full-funnel marketing execution for mission-driven and investor-backed companies. She helps organizations strengthen their brand presence, implement effective marketing strategies, and scale with clarity and cohesion. Alyssa brings over a decade of cross-sector leadership experience — including serving as COO of a national real estate and investment group, directing an international sports organization, and building and selling a successful wellness center. Her approach blends operational rigor with brand storytelling and market strategy, offering both insight and implementation. In addition to her agency work, Alyssa leads Wild Wisdom Retreats, a Mexico-based experience for women leaders seeking a deeper level of personal growth. Her background in

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