Arif Sharif

About

I am a Brand & Marketing Manager with 6+ years of experience building, scaling, and managing consumer-facing brands across FMCG, beverages, and digital-first ecosystems. I currently lead the brand and marketing function at Lucofast, an emerging Indian hydration drink brand, where I drive end-to-end brand strategy, visibility, and growth. My role sits at the intersection of brand thinking and execution. I manage the complete brand journey — from defining brand positioning and communication frameworks to executing high-impact marketing across social media, performance advertising, influencer partnerships, PR, events, website experience, and creative assets. I take ownership of how the brand looks, sounds, and performs across every consumer touchpoint. With a strong foundation in digital and performance marketing, I bring a data-driven lens to brand building. I have hands-on experience managing paid media budgets, scaling social communities, executing SEO and CRO initiatives, and transl

Investment Focus

Location

Pune, India