Ash Mahmud

About

Across more than two decades, Ash has delivered global CRM and digital programmes for brands including Unilever/Upfield, Groupon, Sitecore and EDF Luminus, consistently bridging strategy and execution. His work spans executive advisory, product strategy, enterprise architecture, agile delivery and change management, with a reputation for challenging the status quo and converting complex requirements into scalable, measurable systems. Core expertise: Revenue Cloud & CPQ modernisation, Data Cloud & AI readiness, RevOps design, Agentic/automated workflows, governance & CoE set-up, value realisation and adoption. Ash’s approach is deliberately practical—establish the data foundation, remove friction in the process, and deploy AI where it delivers a clear outcome. This focus on measurable value has helped leadership teams reduce operating costs, accelerate sales cycles and raise compliance, while improving customer and user experience.

Investment Focus

Location

UK