About
Barbara was appointed Chief Executive and Managing Director of the Group’s New Zealand subsidiary ASB in March 2011. She was also appointed non-executive Director of the Group’s New Zealand life insurance business, ASB Life Limited (Sovereign). She started her career with the Group in 1994 as Chief Manager Marketing in the Commonwealth Bank’s New Zealand subsidiary, ASB, and was internally promoted to a newly created role of General Manager Marketing and Human Resources in 2000. In 2001, Barbara assumed the role of Head of Retail Banking and Marketing for ASB, and was responsible for the Bank’s sales and service strategy, personal banking performance, marketing, branding, sponsorship and public relations. She was New Zealand’s inaugural ‘Marketer of the Year’ and has received numerous awards for innovative and effective marketing throughout her career. In 2004, Barbara moved into the role of Managing Director and Chief Executive Officer of Sovereign Assurance, where she was responsi
Position in the VCSift Database
- • 3 investors at Commonwealth Bank of Australia are tracked.
- • 1 investors hold the Chief Executive and Managing Director ASB role in VCSift. Barbara Chapman is one of them.
Data sourced from 410,343 investor profiles. Updated June 2026.
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