Brian Baiping Shen

About

Mr. Shen is a Senior Executive with over 20 years of experience in Brand Building, Market & Consumer Insights, and Cross-Cultural Team Leadership in China. In 2016, Brian partnered with Tanner Tan to invest in Magic Panda Shanghai, leading its business turnaround and re-shaping its strategy. Magic Panda is one of the most awarded and highly respected e-commerce operator in the apparel and lifestyle segment of China. Prior to Magic Panda, beginning in 2009, Brian was Chief Strategy Officer and a Director of the Board of MullenLowe China (an Interpublic Group Company) where he lead transition and growth in the era of digitalizing brands, including Unilever, Shanghai General Motors, Anta Group (the largest Chinese sports shores & apparel company), and Alibaba Group. Mr. Shen's prior experiance also includes 10 years at Leo Burnett China, beginning in 1998, where he established multiple brand image programs for P&G, Wyeth, Wrigley’s, Cadillac, Fiat, Ping An Group (the largest Insuran

Investment Focus

Location

New South Wales, Australia