About
Brian joined Sonoma Brands in 2018 as a Principal, bringing eight years of experience as a growth investor in leading eCommerce, Digital Media and Direct-to-Consumer businesses. At Sonoma Brands, Brian is focused on sourcing, executing and leading growth-stage investments in emerging consumer brands. He originated investments in Versed, Merit, Avaline, Mixlab, Beekeeper's Naturals, Bachan's, Yumble and Made by Nacho. Prior to joining Sonoma Brian spent over 5 years at Stripes Group, a leading growth equity firm in New York City, where he directly sourced and led growth investments in companies including Refinery29, Reformation, The Black Tux and Pond5. With these investments, Brian served as a Board Director or Observer and supported management in areas such as teambuilding, business development and strategic planning. Additionally, Brian has helped lead growth investments in disruptive consumer brands like Daily Harvest and ClassPass. Previously, Brian founded a direct-to-consume
Position in the VCSift Database
- • 5 investors at Sonoma Brands Capital are tracked.
- • 1,801 investors hold the Managing Director role in VCSift. Brian Bustamante-Nicholson is one of them.
- • 7,285 investors are based in San Francisco, California, United States.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Stages
- growth
- Location
- San Francisco, US
Contact Information
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