BH

Brian Seth Hurst

Studio City, US

About

Brian Seth Hurst is a solutionist. He combines a deep knowledge of brand, markets, storytelling and audience behavior to discover, optimize and manage new opportunities brought about by dynamic change at the intersection of content, technology and distribution. Hurst is referred to as “the father of cross-platform” a term he coined in 1998 as MD of Convergent Media at Pittard Sullivan to describe the TV Guide “viewser” experience. He has been key strategist for innovation by some of the world’s best-known brands including TVGuide, TiVo, Virgin, BT, NBCUniversal and Intel. As CEO of The Opportunity Management Company, a strategic consultancy driving the next generation of entertainment experiences Hurst is regarded internationally as an expert in the construction, business modeling and maintenance of story worlds for both content and brands; and the ongoing conversation/collaboration between the storyteller and the audience. A proponent of “informed collaboration” between storytellers

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