About
butterfly & elephant, serves as the Corporate Venture Capital arm of GS1 Germany, investing in early-stage startups . Our close link to GS1 keeps us at the forefront of six key themes: supply chain transparency, digital product passports, AI, customer experience, data for sustainability, and data for health. We invest across health, retail, consumer goods, e-commerce, and logistics. Smart Capital, Smart Connections: In addition to investment capital, our startups benefit from access to exceptional networks, concrete application opportunities, and the support of a trusted partner. The uniqueness of butterfly & elephant is the strong GS1 community from the consumer goods industry and retail, e-commerce and healthcare sectors - a network of over 97,000 companies in Germany and two million worldwide. We place great value on the entrepreneurial freedom of start-ups to further develop their product and growth strategy in a self-determined manner.
Position in the VCSift Database
- • 3,884 investors in VCSift focus on the healthtech sector.
- • 204 investors are based in Cologne, Nordrhein-Westfalen, Germany.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Sectors
- healthtech e-commerce consumer
- Location
- Cologne, Germany
Contact Information
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