Carter Cast
Professor of Business Management at Finance Department - Kellogg School of Management
Wilmette, US
About
Carter received his early training in the restaurant division of PepsiCo, Inc. (Pizza Hut International and Taco Bell) from 1986-1990 and then at Frito-Lay from 1992-1997, where he became Director of Marketing, managing the $1.5 billion tortilla chip category and launching Tostitos salsas and dips. Carter then served as vice president of product marketing and marketing communications at Electronic Arts, launching products like SimCity 3000 and The Sims. He left to become a member of the start-up team for Blue Nile Inc., a Kleiner-Perkins and Trinity Ventures backed company, which became the leading online retailer of diamonds and fine jewelry, selling in excess of $250 million after seven years in existence. Carter was Blue Nile’s senior vice president of marketing, merchandising and site when the company was named one of the forty best e-commerce sites by Forbes magazine. Carter developed the brand and site identity, as well as the marketing communication and product assortment strate
Position in the VCSift Database
- • 5 investors at Finance Department - Kellogg School of Management are tracked.
- • 1 investors hold the Professor of Business Management role in VCSift. Carter Cast is one of them.
- • 9 investors are based in Wilmette, Illinois, United States.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Location
- Wilmette, US
Contact Information
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