Chris Blaser

About

CHRIS BLASER - GROWING THE LAS VEGAS REVIEW-JOURNAL AUDIENCE An executive with the Las Vegas Review-Journal since 2016, Chris Blaser has guided diverse aspects of audience and circulation strategy. He has focused on launching digital product offerings while setting in place a paywall and digital registration system within an online self-service platform. Chris Blaser also implemented econometric pricing programs that positively impacted revenues, and set in place behavioral targeting that boosted reader engagement. One of Mr. Blaser’s successful initiatives has been positioning the Las Vegas Review-Journal as a partner in Starbucks’ free digital news access program. The publication is accessible through free in-store Wi-Fi, ensuring that patrons of Starbucks have access to relevant local news. The plan is to expand and refine this test program while seeking out other new ways to better serve reader expectations. From 2003 to 2012, Mr. Blaser served as senior vice president of consume

Investment Focus

Location

Las Vegas, US