Claudia Soare

About

Anastasia Beverly Hills President Claudia Soare leads the company’s day-to-day operations, product development, and marketing for the brand’s best-selling prestige cosmetics line. As the daughter of ABH Founder Anastasia Soare, there may be no better-suited executive, given her own voracious entrepreneurial spirit and hands-on experience through the years, working in every layer of the organization from receptionist to salesperson to product tester. A radical entrepreneur in her own right, Soare has been credited with leadership decisions that have catapulted ABH to its standing among the world’s most influential cosmetics brands. As an early adopter of social media platforms, Soare has made an art out of knowing her customer—a bold, self-regulating approach to customer retention where products are tested and reported on in real-time by millions of captivated followers who demand top-performing formulas and visionary trends. In industry-unique positioning, Soare puts herself forward as

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