About
One of the world’s leading retail technology speakers, Daniel Bobroff believes in the power of everyone to be a game changer. Passionate about the digitalization of retail and the changing customer experience, his unusual journey has led to a unique perspective that informs many of the world’s best-known retailers, agencies and brands. He is motivational and visionary, but always provides a roadmap. Daniel is Head of Retail at HTEC Group, and previously the co-founder and Investment Director of ASOS Ventures, the online fashion company’s venture capital division. In over two decades as an innovator, entrepreneur, mentor and investor, he has pioneered advertising in video games, developed chart topping video games that sold in their millions, and is, today, a leading thought leader and keynote speaker in the world of retail and fashion technology. Daniel is acknowledged as the pioneer of in-game advertising – “selling Mario to the admen” - starting an advertising medium that is today
Position in the VCSift Database
- • 2 investors hold the Head of Retail role in VCSift. Daniel Bobroff is one of them.
- • 8,972 investors are based in London, England, United Kingdom.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Location
- London, UK
Contact Information
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