About
Deborah Dugan the CEO at (RED).(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and consumers to help fight AIDS in Africa. (RED) partners with the world's most iconic brands, such as Apple, Starbucks, and Converse, who contribute profits from sales of (RED)-branded products and services to the Global Fund to Fight AIDS, Tuberculosis, and Malaria. Deborah joined (RED) in 2011, and under her leadership (rED) has welcomed global partners such as The Coca-Cola Company, SAP, and Latin America's major mobile carriers Claro and Telcel. With Deborah at the helm, (RED) has continuously pushed the boundaries for how social media is used for social good. In 2011 (RED) was recognized as the first cause to have reached over 1 million on both Facebook and Twitter, and recently became the first ever non-profit to launch a Global Filter on Snapchat in partnership with the Bill & Melinda Gates Foundation, raising $3 million in one day.
Investment Focus
- Location
- New York, US
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