FC

Francesco Carante

Pavia, Italy

About

I have a degree in history and I have a great love of literature… so I work in digital marketing and analytics. What’s the connection? Let’s join up the dots. We’re in the heart of a tornado of disjointed information, which gets bigger every day. There is a risk of creating a generation of people who are very highly informed but at the same time untrained. There are too many things to understand and know. Simultaneously, work is going through its biggest transformation since the birth of mechanisation. Will we all be replaced by robots? We are faced with a challenge that we can answer only with a cultural training such as has never been demanded of anyone before. Training enables us to be resilient, converts risks into opportunities and make our choices correctly. Numbers and logic were always my key in understanding, the lenses through which I could observe and organise the reality I was studying. It was this mind-set that led me to invest in the organisation of training, thanks to

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