Frederic Tardy

About

Frédéric Tardy is CEO of L'Atelier (US), the BNP Paribas Innovation Lab in Silicon Valley defining and implementing on-line strategies for the different business units, strategic partners and VIP clients of BNP-Paribas in North America, Latin America and Europe. He has been helping global companies get up to speed in social media, social commerce and social gaming, leading them into the digital 21st century (L'Oréal, Chanel, Veolia, Saint Gobain, Pages Jaunes, Total, Richemont, Pernod Ricard, Danone). His career in the field of Digital began in 1993 at Cetelem as Direct Marketing Manager (Minitel, videotext online service). He worked in the UK as Head of Operations for Halifax Consumer Finance JV and in Spain as BNP Paribas Personal Finance Board Member. He ran the mobile and Internet strategy of BNP Paribas Personal Finance in 30 countries (Europe, America, Asia). He set up global partnerships with Internet leaders such as PayPal, Dell, Submarino (in Brazil)… Frédéric has a Mast

Investment Focus

Location

San Francisco, US