About
Gretchen Rubin is the author of several books, including the #1 New York Times and international bestseller, The Happiness Project—an account of the year she spent test-driving the wisdom of the ages, the current scientific studies, and the lessons from popular culture about how to be happier. The Happiness Project has sold more than one million copies, has been published in more than thirty languages, and spent more than two years on the New York Times bestseller list. In her New York Times bestseller Happier at Home, Rubin explores how to make home a happier place, by concentrating on the factors that matter most for home, such as possessions, marriage, time, parenthood, body, neighborhood. Rubin’s interest in happiness led her to the study of habits, because when she talked to people about their happiness challenges, they often pointed to a habit that they couldn’t make or break. This pattern made her ask, “When and why can people successfully change a habit—or not?” In her curre
Position in the VCSift Database
- • 1 investors hold the Happiness Expert role in VCSift. Gretchen Rubin is one of them.
- • 10,621 investors are based in New York, New York, United States.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Location
- New York, US
Contact Information
Find more investors like Gretchen
Search Investors