About
Heini is Vivino’s Founder and Chief Executive Officer. Credited with bringing a technology revolution to the wine industry, Heini founded Vivino because he was frustrated by not knowing which wine to buy. It’s been his passion project ever since. During his tenure, Vivino has grown into a community of 46 million users, raised $72 million in funding, and rolled out a worldwide wine marketplace. Before starting Vivino, Heini co-founded several startups, including global internet and mobile security company BullGuard. Heini leads the team from Vivino’s European headquarters in Copenhagen, Denmark. Heini and Vivino’s story is featured in an independent documentary, “Disrupting Wine, The Life of an Entrepreneur.” Heini also hosts the YouTube series Raw Startup, which offers candid advice for entrepreneurs and startups.
Position in the VCSift Database
- • 117 investors hold the Founder & Chief Executive Officer role in VCSift. Heini Zachariassen is one of them.
- • 7,285 investors are based in San Francisco, California, United States.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Location
- San Francisco, US
Contact Information
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