IS

Israel Salmen

CEO and Co-Founder at Méliuz

Belo Horizonte, Brazil

About

Méliuz is a Brazilian web platform that enables users to earn cash-back when shopping online. Unlike traditional rewards programs that offer collective points with questionable value or miles that expire, Méliuz gives users something they can appreciate: cash-back in their bank accounts with every purchase in major Brazilian online stores. Retailers increase their sales volume, get recurring customers and acquire new ones due to the added incentive of a reward. Méliuz has a large retailer base of over 1,600 stores including giants like Walmart and Amazon and is building a user base that is expected to increase to one million active users this year.

Position in the VCSift Database

  • 2 investors at Méliuz are tracked.
  • 371 investors hold the CEO and Co-Founder role in VCSift. Israel Salmen is one of them.
  • 118 investors are based in Belo Horizonte, Minas Gerais, Brazil.

Data sourced from 410,343 investor profiles. Updated July 2026.

Investment Focus

Contact Information

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