About
As co-founder and CEO, Jacob champions the disruptive, global, multi-cultural and one-team approach that Saffron embraces from its very early days. Over the last twenty five years he has led branding programmes across the globe for business leaders such as Sodexo, BBVA, Cepsa, Swiss Re, A1 Telekom Austria and Tuenti, as well as countries like Turkey and Poland amongst others. Prior to founding Saffron, he met Wally Olins and started their lifelong partnership and friendship. He is known for his no-nonsense, direct and honest approach with clients who appreciate his relentlessly driven, focused and passionate nature. His problem solving attitude has been deeply inspired by both the behavioural economics and creative disruption theories. Fluent in English, French and Spanish, he was the first Spanish member of the Cannes Lions Design Jury in 2012 and has chaired for its first two years the Spanish Association of Branding, Aebrand.
Investment Focus
- Location
- Madrid, Spain
Contact Information
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