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Reed has been serving as president and CEO-elect since July 2020 and succeeds Christopher C. Booth who retired today after leading the company since 2013. “Jim is strategic in his approach, has a strong sense of mission and brings a wide array of experience to the job,” said Marianne Gaige, chairwoman of the company’s board of directors. “He has been a leader in this company for 25 years and has been instrumental in shaping the company’s future in today’s ever-changing health insurance industry.” Reed joined Excellus BlueCross BlueShield in January 1996. Prior to serving as president and CEO-elect, his roles included executive vice-president of marketing and sales, and Central New York regional president. As President and CEO, he assumes responsibility for the entire operation, including fulfilling the company’s mission and fostering the company’s corporate culture. “Our focus remains on providing access to high-quality health care to as many people as possible at a price they can
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