Jim Larrison

About

Jim Larrison is a seasoned entrepreneur and business leader with deep expertise in enterprise software, organizational productivity, and workforce intelligence. As Co-Founder & President of Larridin, Jim is pioneering the Organizational Fitness category, helping enterprises optimize productivity and drive data-driven workforce performance through AI-powered insights. With over 25 years of experience in scaling technology companies, Jim has been at the forefront of digital transformation, leveraging AI, analytics, and automation to solve real-world business challenges. Before co-founding Larridin, Jim was a co-founder of Dynamic Signal, a category-defining employee communication platform that was later acquired by Sumeru Equity Partners. He also played a key role in the founding of Firstup, a leading workforce engagement solution. Earlier in his career, Jim held executive leadership roles at comScore, IRI, and Adify, where he helped drive data-driven decision-making for some of the wo

Investment Focus

Stages

series-a seed

Location

Scottsdale, US