About
Jonathan Opdyke Co-Founded HookLogic in 2004 on the idea that marketing closer to consumer decision points would not only be more effective for marketers, but also more useful for consumers. Under his leadership, HookLogic has grown from a boot-strap start-up to a global enterprise powering integrated native advertising programs across many of the internet’s most recognized ecommerce sites. As an early advocate of ecommerce media, Jonathan helped make the practice of blending digital advertising sales with traditional commerce models standard among many online retailers and travel agencies. His vision also led HookLogic to pioneer the development of the first search advertising programs embedded within ecommerce sites, putting HookLogic at the forefront of rising trends of native advertising and programmatic buying. In earlier roles, Jonathan led internet strategy for Xerox Corporation and international operations for online ad pioneer, Beyond Interactive. He holds Masters and Bachelor
Position in the VCSift Database
- • 2,531 investors hold the Partner role in VCSift. Jonathan Opdyke is one of them.
- • 10,621 investors are based in New York, New York, United States.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Location
- New York, US
Contact Information
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