About
Joyce Liu is a dynamic and results-driven CFO and CEO at Pegafund, a leading provider of fractional CFO services and leadership development tailored for high-growth, investor-backed software businesses. With two decades of experience in the financial services sector, Joyce has played a pivotal role in advising, investing in, and supporting over 100 companies across Europe, the UK, and the US. These businesses span the full spectrum, from early-stage startups to publicly traded enterprises. Joyce is deeply committed to empowering entrepreneurs, operators, and investors, helping them make informed, data-driven decisions with greater speed and precision. Her deep expertise in financial markets and the software industry positions Joyce as a trusted advisor to business leaders. She actively contributes to the entrepreneurial ecosystem through direct investments, advisory roles, and thought leadership. Her insights are shared widely on platforms such as her Substack newsletter, Designed to
Position in the VCSift Database
- • 2,490 investors hold the Founder role in VCSift. Joyce Liu is one of them.
- • 1,044 investors are based in Amsterdam, Noord-Holland, The Netherlands.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Location
- Amsterdam, The Netherlands
Contact Information
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