About
Kristina Salen has been a strategic and operating executive in technology and finance for nearly 30 years in both the public and private sectors. Most recently, she was the Chief Financial Officer of WWE during COVID where she helped lead the company to record EBITDA. Also in the public sector, Kristina served as the first CFO of Etsy, where she led the company’s global finance operations, as well as human resources, payments and marketing. During her tenure at Etsy, she oversaw the company’s IPO. On the private side, she was COO and CFO of UnitedMasters, working with the founder to launch a technology platform for recording artists . Kristina was also the CFO of Moda Operandi where she is responsible for its global finance, sales and distribution operations. Prior to her operating career, Kristina was an investor, leading the media, Internet and telecommunications equity research group at Fidelity Investments. While there, she helped build Fidelity's private equity efforts and sp
Position in the VCSift Database
- • 2 investors at Greenhouse Software are tracked.
- • 288 investors hold the Chief Financial Officer role in VCSift. Kristina Salen is one of them.
- • 379 investors are based in Brooklyn, New York, United States.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Location
- Brooklyn, US
Contact Information
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