Michael Shmilov

About

Michael is a product executive, advisor, and entrepreneur with over a decade of experience building and scaling technology products across consumer, B2B, and AI-driven platforms. Today, Michael focuses on advising early-stage and growth startups on product strategy, UX, go-to-market, AI, and scaling. Alongside advisory work, he builds and explores AI-driven ventures, including EcoMoat, Repeat, and Fluno AI. Across everything he does, his approach to AI is pragmatic—prioritizing efficiency, clarity, and real-world impact over experimentation. He spent over a decade at Viber as a founding team member, where he led product as VP of Product, shaping the company’s long-term vision, roadmap, and user experience from its earliest days through massive global scale. Following Viber’s acquisition by Rakuten, Michael became COO, overseeing operations, monetization, and strategic execution, and later served as Interim CEO during a critical transition period. During his tenure, Viber grew to over

Investment Focus

Stages

series-a seed

Location

Tel Aviv, Israel