Michael Silverstein
Senior Advisor, Former Senior Partner and Executive Committee Member at The Boston Consulting Group
Chicago, US
About
Michael is a senior partner and managing director in BCG's Chicago office. He is a leader of BCG's Consumer practice, and originated many of our qualitative and quantitative research methodologies. His latest book, The $10 Trillion Prize, shows how companies can capitalize on the biggest growth opportunities in the global consumer business: the newly affluent consumers in China and India. Michael has also presented a TED talk on The Future of Food as part of a series of talks curated by TED and BCG. Michael's groundbreaking research with 20,000 women in 21 countries led to the popular 2009 book, Women Want More coauthored with BCG partner Kate Sayre and published by HarperBusiness. This book is the story of the rising female economy—a $5 trillion global growth opportunity. Michael's prior research focused on luxury goods and discount products and led to two other books: Trading Up (2003) and Treasure Hunt (2006) Michael has been a BCG Fellow since August 2010. His current research to
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- Chicago, US
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