Mitch Barns

About

Mitch Barns is Chief Executive Officer and a member of the Board of Directors. Appointed in January 2014, Mitch leads the efforts of Nielsen’s Watch and Buy client service teams across six regions worldwide. Since 2011, Mitch served as President, U.S. Media Client Services, where he led the U.S. client teams supporting major media clients, local TV station groups, cable companies, digital publishers, and telecom providers with Nielsen’s audience measurement, ad effectiveness and social media solutions. Previously, Mitch was President, Greater China for Nielsen (2008-2011) with responsibility for mainland China, Hong Kong and Taiwan. Before that, he served as global President of Nielsen’s Consumer Panel Services business (2007) and global President of Nielsen’s BASES and Analytic Consulting businesses (2005-2006). Mitch joined Nielsen BASES in 1997, where he held various positions in client service and marketing. In 2000, he relocated to Brussels where he served as Managing Director o

Investment Focus

Location

Westport, US