About
Professor Patrick Barwise is an expert on marketing and media – specialising in brands; advertising; customer focus; media trends; and broadcasting policy. His research interests include customer-focused strategy and execution; using customer insights to improve business performance; and marketing leadership. His next book, The 12 Powers of a Marketing Leader, coauthored with former McKinsey partner Thomas Barta, will be published by McGraw-Hill in September 2016. Outside of London Business School, Professor Barwise is a Visiting Senior Fellow, at the London School of Economics; an experienced conference speaker, consultant and expert witness; and an advisory board member of two successful start-ups: Research Now (online fieldwork) and Verve (online brand communities); and former Chairman of the UK’s leading consumer organisation. Prior to his appointment to London Business School, he was involved in sales and marketing with IBM, the Austin-Hall Group and Graphic Systems Internation
Position in the VCSift Database
- • 3 investors at London Business School are tracked.
- • 1 investors hold the Emeritus Professor of Management & Marketing role in VCSift. Patrick Barwise is one of them.
- • 8,972 investors are based in London, England, United Kingdom.
Data sourced from 410,343 investor profiles. Updated September 2026.
Investment Focus
- Stages
- seed
- Location
- London, UK
Contact Information
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