Paul Boruta

About

I'm a two-time startup founder and advertising industry veteran with a deep passion for AI and marketing technology. I founded Slingwave in 2017 to tackle some of the most complex challenges in marketing analytics, attribution, and media optimization—using advanced machine learning, Bayesian statistics, and experimentation to drive smarter, faster decisions. Prior to Slingwave, I was Co-Founder and CEO of Pipewave, a YouTube-focused creative and media optimization platform that was acquired by ZEFR in 2012. After the acquisition, I continued to advise ZEFR as the company scaled. Earlier in my career, I led Ad Products at Yahoo! and began in tech as an equity research analyst at Goldman Sachs and Piper Jaffray. In addition to my operating roles, I serve in advisory capacities for several organizations at the intersection of media, technology, and data science—including ZEFR, Zypmedia (acquired by Sinclair), Plush Digital (merged with From The Future), and the University of Minnesota’s S

Investment Focus

Stages

series-a seed

Location

Los Angeles, US