Paul Tedeschi

About

Paul started his first youth marketing firm, Collegiate Advantage, as a college student in 1988..pre-internet and pre-cell phones. He believed a niche peer-to-peer agency was the best way for brands to market to students. Collegiate Advantage provided a variety of media and marketing services to both agencies and brands. They worked closely with Barnes & Noble College Bookstores creating campus tours, in store tabling events and creative sampling programs for top brands such as M&M Mars, SC Johnson and American Express. Collegiate Advantage also conducted large promotional efforts for Reebok, Citibank, Rolling Stone Magazine, Coca Cola, EA Sports and Sprint. Additionally, Collegiate Advantage created a massive multi-year brand ambassador program for Sprint that generated hundreds of thousands of new student customers per year. Paul sold Collegiate Advantage to Student Advantage in 1998 where he then became the SVP of Partnership Development for the student discount company. CA was reb

Investment Focus

Stages

seed