PL

Per Lofberg

Co-Founder at Generation Health

Providence, US

About

Per Lofberg is Executive Vice President of CVS Health. Formerly, he was President of the pharmacy benefit management (PBM) and specialty pharmacy division of the company. Lofberg has an extensive background in health care and is widely respected for his knowledge and understanding of the PBM business. In his current role, Lofberg advises Larry Merlo, President and CEO of CVS Health, on strategy matters and business development and serves on the executive committee of the corporation. Previously, Lofberg served as President and CEO of Generation Health, an early stage company focused on genetic testing benefit management. Lofberg was also Co-Founder and CEO of Merck Capital Ventures, a venture capital company primarily funded by Merck to invest in emerging health care technologies. In an earlier role, Lofberg served as Chairman of Merck-Medco Managed Care LLC, which later became Medco Health Solutions. Before Merck-Medco, Lofberg was a Partner at The Boston Consulting Group and oversa

Position in the VCSift Database

  • 2,540 investors hold the Co-Founder role in VCSift. Per Lofberg is one of them.
  • 75 investors are based in Providence, Rhode Island, United States.

Data sourced from 410,343 investor profiles. Updated July 2026.

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