About
Every conversation, call, demo, meeting and email contains a treasure trove of insight. The words used, phrases chosen, questions asked all impact on success. Yet, throughout our own careers, sales coaching always felt broken. We would ride along calls and demos, share ideas and feedback, all without a shared reflective view. And as powerful as coaching continually proves to be, it only accounts for less than 5% of sales managers time. So,to make sales coaching simple, more time efficient and to amplify the benefits, we built Refract. By highlighting the decisive and defining moments of these conversations and surfacing coachable insight specific to your business and reps, mistakes and missed opportunities can be remedied. Great moments can be shared amongst the team. The best made available in a searchable library. Our AI technology delivers personalized insight, based on your business and your reps, showing the actions and words that align with top performers and results. We w
Position in the VCSift Database
- • 1,256 investors in VCSift focus on the ai-ml sector.
- • 46 investors are based in Newcastle Upon Tyne, Newcastle upon Tyne, United Kingdom.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Location
- Newcastle Upon Tyne, UK
Contact Information
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