Rhett Crites

About

Founder of Heavy Equipment Appraisal and the IronIndex SaaS platform. Specializing in high-density asset data, SEO, AI SEO, GEO, and USPAP-compliant valuation frameworks for the industrial sector. With a background in Computer Science, SEO/AEO/GEO, and digital asset acquisitions, he has spent 20+ years bridging the gap between heavy machinery equity and technical data transparency. His work focuses on establishing the industrial standard for M&E appraisals in construction, mining, and agriculture, specifically for SBA 7(a) and M&A compliance. Primary focus: Asset-level data integrity, regulatory valuation standards, and industrial search ecosystem strategy.

Investment Focus

Location

Frederick, US