About
Roger Lee is the co-founder and CEO of Human Interest, a modern, paperless 401(k) provider with automated investment advice built in. Businesses of any size can set up a 401(k) plan entirely online in a matter of minutes, and ongoing administration is completely automated. Previously, Roger was the co-founder and president of Thunder, a startup that automates and scales online advertising across devices, formats, and volume. Thunder works with over 100 media companies and agencies and has been used to design over 100,000 ads to date. The company was named one of the Forbes' 100 Most Promising Companies in America and was described as "An Ad Engine to Put Mad Men Out of Business" by the New York Times.
Position in the VCSift Database
- • 16 investors hold the Co-Founder / CEO role in VCSift. Roger Lee is one of them.
- • 7,285 investors are based in San Francisco, California, United States.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Location
- San Francisco, US
Contact Information
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