RS

Russell Sheffield

Stevenage, UK

About

I have spent my life immersed in technology and working with smart, creative people. I got my drive and passion for creativity from my Dad. Founder of Trident Studios, London (The studio that inspired The Beatles, Elton, Bowie & Queen to name a few). The worlds first 8 Track Studio - always pushing boundaries. So I'm part nerd, drummer, entrepreneur and spotter of talent. Investor in people and ideas I joined Orange before they became Orange. In 1995 I set-up Tableau, a creative agency built with design technology, started writing HTML and building Websites. In 1996 Tableau was commissioned by a start-up called easyJet. Our brief was to initially develop their creative campaigns, but I eventually convinced the Founder, Stelios Haji-Ioannou to develop a website. "The Internet is for nerds, it will never make money for my business!" he stated to me. However, we had an advocate in Tony Anderson, Marketing Director and between us and the ensuing success of our work, we managed to

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