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Sam Lawrence

Co-founder and General Partner at Zag Partners

San Francisco, US

About

Sam Lawrence is a right-brained rainmaker. Sam Lawrence started the first half of his career in big companies. The second with startups. As Jive’s CMO, Sam Lawrence led the product/market fit and GTM for our pivot from $1M discussion forum software to what became a NASDAQ-traded $1B company. Ultimately, that meant defining and leading a new category. Sam Lawrence then was founder and CEO of Crushpath and grew the company from underpants through multiple financing rounds and many growth challenges. Following that Sam Lawrence was an EIR with Social Capital. Having lived through every chapter of the rollercoaster, Sam Lawrence know where to put focus and how to get unexpected results. Sam Lawrence love ballsy people, products, and stories. It's more uncomfortable for me not to stick his neck out. For fun, Sam Lawrence host the Grow Big Always Podcast, play basketball and cherish time with his beautiful wife and three sons.

Position in the VCSift Database

  • 49 investors hold the Co-founder and General Partner role in VCSift. Sam Lawrence is one of them.
  • 7,285 investors are based in San Francisco, California, United States.

Data sourced from 410,343 investor profiles. Updated July 2026.

Investment Focus

Contact Information

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