SL

Sam Li

Auckland, New Zealand

About

Experienced global sports industry executive; advisor, mentor, and investor to early stage sports tech startups. Currently runs all international aspects of Sina Sports and Weibo Sports, one of the largest sports digital media and social media platforms in China. Partnerships with all major international sports leagues, organizations, teams, and athletes. Former Vice President at NBA. Broad and extensive experience in working with startup founders on strategy, media rights, fan engagement, social media, fundraising, deal sourcing, esports, athletes performance, health and wellness, and legal. Speaker at industry conferences including Leaders, SportsPro, SportsAccord, Sportel, APOS, All That Matters, SPIA, Soccerex, etc.

Investment Focus

Contact Information

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