Samar Abdel Raouf

About

Samar Raouf Samar- B.A of Arts - is a development professional and passionate communicator specializing in communication skills for all levels. Samar has more than 30 year of experience in corporate communications and sustainable development. As a member of LafargeHolcim Foundation, Samar been leading efforts to raise awareness of the role that architecture, engineering, urban planning and construction have in achieving a sustainable built future. Samar is passionate about the importance of effective communication in building effective relationships and leading & managing people. She has worked within a variety of organizations serving different sectors, industries and markets (SITA, Glaxo, Huawei, DHL, LafargeHolcim), giving her a keen commercial awareness and acute understanding of the issues faced by individuals in a variety of business cultures and environments. She is experienced in reputation management, building favorable perception about any brand from corporates to politicians

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