About
Sara Fernstrom is a serial entrepreneur in the entertainment and consumer product industry who cofounded and serves as the chief executive officer of Blisser. Most recently, Fernstrom was the Co-CEO and member of Group Management of the publicly listed fashion company Odd Molly, where she successfully led 100 employees through a complex corporate restructure. Which resulted in significant operational improvements, cost savings and increased productivity. She also drove an increased digital focus and converted the company’s global business to a more asset light successful licensing model. Prior to Odd Molly, Fernstrom founded and served as the chief executive office of Lyft Brand Group, a brand acquisition and management company, which she built to become an international player within the fashion/retail and consumer product industry, being backed by leading PE firms and created repeated value for both investors, employees and licensing partners. Her ability to blitzscale and successful
Position in the VCSift Database
- • 119 investors hold the Founder and Chief Executive Officer role in VCSift. Sara Fernstrom is one of them.
- • 1,264 investors are based in Stockholm, Stockholms Lan, Sweden.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Stages
- series-a
- Location
- Stockholm, Sweden
Contact Information
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