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Shirley Schoenfeld

Director of Strategy at Yotpo

Herzliya, Israel

About

Ms. Shirley Schoenfeld is an investor and operator with over a decade of experience building, advising, and investing in early stage technology companies, mainly in Israel and to a lesser extent in Europe and the US. She is an independent early investor in Venus Aerospace, XPay, Inkbox, Krab, and Activeloop. Ms. Schoenfeld is a Venture Partner at M2M Ventures, Israel’s first aerospace focused venture fund. In 2019, she co-founded Seneca VC LLC, which has invested in Strattic, FYI, The Coven, Elpha and Archipelo. Prior to founding Seneca, she was a Principal at 83North (Greylock Israel), responsible for sourcing, diligencing and supporting investments in enterprise software, fintech and applied AI. From 2013-2017 she was the CEO of Nooyalla, a technology advisory firm focused on product strategy and capital raising. Prior to that, she was the Structured Finance Head of Growth at Standard & Poor’s and led the launch of new enterprise data and regulatory tech products. Ms. Schoenfeld star

Position in the VCSift Database

  • 5 investors at Yotpo are tracked.
  • 4 investors hold the Director of Strategy role in VCSift. Shirley Schoenfeld is one of them.
  • 116 investors are based in Herzliya, Tel Aviv, Israel.

Data sourced from 410,343 investor profiles. Updated June 2026.

Investment Focus

Contact Information

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