About
Susan Feldman is the founder of In The Groove(www.getinthegroove.com), a new life-style destination for age-defying women. In The Groove is a community that celebrates and engages these women as the evolving and relevant women they are. Founded with a sense of humor, community, and self-awareness, In The Groove is on a mission to free women from rules, age limits, and expectations. Prior to In The Groove, Susan was the co-founder and visionary behind One Kings Lane, the go-to destination for home decor. One Kings Lane launched in March 2009 and an industry was disrupted. Today One Kings Lane is a daily source of shopping and design inspiration for millions of people both online and offline One Kings Lane was sold to Bed, Bath & Beyond (Nasdaq: BBBY) in June 2016. Susan remains a strategic advisor to the company. Susan has been featured in national publications including Elle Décor, House Beautiful, INStyle, New York Magazine, BusinessWeek, and The New York Times. She has appeared o
Position in the VCSift Database
- • 2 investors at In The Groove are tracked.
- • 2,490 investors hold the Founder role in VCSift. Susan Feldman is one of them.
- • 59 investors are based in West Hollywood, California, United States.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Stages
- seed
- Location
- West Hollywood, US
Contact Information
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