SB
About
Suzy Batiz had already been bankrupt twice when she launched Poo-Pourri in 2007. She went to market with her creation--a spray that uses essential oils to trap toilet odor--backed by $25,000 of her own money. Twelve years and 60 million bottles later, the Dallas-based company still hasn’t taken any outside investment. “I’ve been very particular about my brand,” Batiz says. “I’ve not wanted to give up control to someone who could come in and have a say-so.” And the brand is powerful.
Position in the VCSift Database
- • 3 investors at Supernatural are tracked.
- • 1 investors hold the CEO, CCO, Founder role in VCSift. Suzy Batiz is one of them.
- • 1,025 investors are based in Dallas, Texas, United States.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Location
- Dallas, US
Contact Information
linkedin.com/in/••••••••
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