About
Tarek Müller (29) is one of the co-founders and managing directors of ABOUT YOU,which is among the fastest-expanding e-commerce start-ups in Europe and Hamburg’s first unicorn with a value of more than USD 1 billion. Müller has been developing digital business models for online retail for over ten years and is responsible for marketing and brands at ABOUT YOU. The entrepreneur founded his first online shop at the age of 13. He subsequently built up countless e-commerce models in various industries as a managing partner. Starting in 2007, he also established service companies to support clients with the development and execution of new business models. One of the digital agencies founded by him was acquired by the Otto Group and formed the core team of the Collins e-commerce project, which gave rise to ABOUT YOU. With its consistent focus on personalisation, inspiration and mobile shopping, ABOUT YOU generated a revenue of €283 million in 2017/18. It is now one of the largest fashion e-
Investment Focus
- Location
- Hamburg, Germany
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