The Good Stuff

About

Founded in 2016, The Good Stuff is a top community-based e-commerce startup that makes premium products and services accessible to middle-class Chinese consumers. It leverages China's upward trend in consumption and delivers a value of quality, wellness and fun. Their Curators search the world for premium offerings, from good farmers and artisanal producers, and deliver to their Stylists, mostly young parents who are opinion leaders in their communities - they select their favorites, share with the people around them and earn a commission for the value they produce.

Investment Focus

Sectors

e-commerce consumer

Location

Beijing, China