About
Veronica Allende Serra is the founding partner of Pacific Investments and Innova Capital Fund with 19 years of experience making private and growth equity investments in a variety of sectors in the US and throughout Latin America. Innova Capital was established in 2009 to focus on innovation and has as its key backers leading families who invest globally. Early investments included leading anti-fraud platform Clearsale and cable company Blue Interactive. More recently Veronica exited leading email marketing company Virid (sold to Experian) and Digital Ad agency Fbiz (sold to WPP) and Data company Zipcode (sold to TransUnion). Some of the current investments of Innova are Accera (supply chain software), TradeForce (POS mobile service) and Movile – the leading mobile content and services company in the Latam region. Movile owns Playkids and Ifood. In 2015 Veronica also invested in Jampp (adtech), Yogome (educational games), Breathometer and Editas Medicine. Veronica is active in entrep
Position in the VCSift Database
- • 17 investors at Innova Capital are tracked.
- • 473 investors hold the Founding Partner role in VCSift. Veronica Allende Serra is one of them.
- • 1,413 investors are based in São Paulo, Sao Paulo, Brazil.
Data sourced from 410,343 investor profiles. Updated July 2026.
Investment Focus
- Location
- São Paulo, Brazil
Contact Information
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