Veronica Allende Serra

About

Veronica Allende Serra is the founding partner of Pacific Investments and Innova Capital Fund with 19 years of experience making private and growth equity investments in a variety of sectors in the US and throughout Latin America. Innova Capital was established in 2009 to focus on innovation and has as its key backers leading families who invest globally. Early investments included leading anti-fraud platform Clearsale and cable company Blue Interactive. More recently Veronica exited leading email marketing company Virid (sold to Experian) and Digital Ad agency Fbiz (sold to WPP) and Data company Zipcode (sold to TransUnion). Some of the current investments of Innova are Accera (supply chain software), TradeForce (POS mobile service) and Movile – the leading mobile content and services company in the Latam region. Movile owns Playkids and Ifood. In 2015 Veronica also invested in Jampp (adtech), Yogome (educational games), Breathometer and Editas Medicine. Veronica is active in entrep

Investment Focus

Location

São Paulo, Brazil